Optimized Product Pages That Perform

Our SEO company begins your SEO campaign with a thorough website audit of your landing pages. We identify any duplicate content, broken pages, or other issues that could result in Google penalties. Once we identify which of your product pages are not converting, we implement the necessary on-page SEO, technical improvements, and conversion-optimization practices that will lead to better organic rankings.

Important metrics like page sessions, view times, PageSpeed Insights scores, mobile responsiveness, and conversion rates provide insights into the performance of your product and category pages. Understanding which of your pages produce the best results can inform other key choices we make about your SEO process, like site architecture, internal links, title tags, and which pages to include in the navigation menu. We use site mapping and schema.org markup to improve your organic visibility in search and to ensure more efficient crawling and indexing by search engine bots.

Our team members will make sure your category pages and homepage are also high-converting and incorporate the best practices of UI/UX design and on-page optimization. With the help of our proprietary Copy Optimizer software, we improve product descriptions and landing page copy across your web pages. By improving the topical authority and depth of your existing pages, we drive organic traffic to your site from search rankings for the long-term.

Paid Media Advertising Campaigns to Get Ecommerce Traffic

If you want to immediately rank above your competitors in the search results, our digital agency will design high-performing, scalable paid media campaigns that improve your lead generation and lower your cost-per-acquisition. We specialize in Google Adwords and retargeting campaigns that reach your target market and drive them to your ecommerce store to convert.

We know how to make the most of a Google Ads budget and how to optimize your search ads to give you every leverage against competitors in the ad auction. Our PPC managers are well-versed in keyword bidding, quality scores, and single keyword ad groups. They will help you lower CPCs to improve the ROI and profitability of your paid media campaigns. As CPCs continue to rise and paid search becomes more competitive, the guidance of an SEO agency can help you make the most of your paid media budget.

For those ecommerce brands interested in Facebook advertising, our SEO agency implements advanced interest, demographic, and behavioral targeting the right way so you can get ad impressions with the granular audiences that are most likely to convert. We also ensure you utilize the Facebook pixel effectively on your site, so you can track your existing site traffic in a way that delivers results as well as protects the hard work you’ve done to secure web traffic from a niche, specialized audience.

Building Your Ecommerce Brand Through Niche Backlinks

With high-scale, white-hat link acquisition, we help e-commerce sites grow their site authority and reputation through contextual, industry-specific backlinks. The higher the DA a backlink comes from, the more valuable it is to your site authority, so we focus on placing content in the highest-quality publications in your industry. Our digital marketing strategy uses original, quality content to earn your ecommerce site links and mentions in reputable websites in your industry, improving your overall visibility in search.

For every backlink we earn, our editorial team creates an original piece of content, like blog posts or guest posts, that our digital PR team pitches to reputable websites in your industry. For new ecommerce sites that lack established backlink profiles, we identify the high-value content assets on your site to use for link building opportunities. Using our proprietary backlink analysis software, we perform competitor analysis to identify specialty link building opportunities in your industry. We also perform backlink benchmarking to understand how aggressive your off-site SEO efforts need to be in order for your ecommerce URL to rank in organic search.

By link building the right way through high quality, original content, and manual outreach to publications that have strong SEO metrics themselves, we earn you the kinds of quality links that will move the needle on your site authority. Backlinks are seen by Google bots, and with a healthier, stronger backlink profile, your ecommerce store can start ranking higher and more often.

Building Your Ecommerce Website That Attracts and Grabs Attention

We do data-driven, conversion focused web design and web development for e-commerce stores across all industries. Our web design and development experts specialize in optimizing, designing, and developing websites on the most popular e-commerce platforms including Shopify, Magento, Wix, Bigcommerce and more.

We study user behavior on every part of your website — from the readability of product descriptions, the placement of CTA buttons, the selection of images and rich media, to the ease of the payment page and shopping cart. Then, we incorporate the design choices that will improve overall page experience, site speed, and the conversion potential of every web page in your ecommerce online store.

Our UI/UX designers can transform your ecommerce homepage and landing pages into revenue machines with strategic design and SEO optimized content. We provide landing page templates for your multiple product pages and always follow high-quality coding standards on the back-end. The right ecommerce SEO agency will implement the best practices of design to keep your users arriving from search and converting for your brand.

Crafting Your Ecommerce Website With UX/UI Expertise

For ecommerce sites with hundreds to thousands of landing pages, many of their web pages often only contain product descriptions. This is known as thin content, and in many cases, ecommerce websites end up sending PageRank to thin pages with inventory that’s low-value, out-of-stock, or unlikely to rank on Google. As a result, link juice gets spread too thin across the entirety of these ecommerce sites, and many online stores see reduced keyword rankings for their domain.

To prevent this, LinkGraph focuses on implementing strategic site structure through internal linking across e-commerce sites. If a page has thin content, we make sure link juice is being sent to other pages that have more ranking opportunities — like the homepage, category pages, or useful urls like blog content, ebooks, tools, or visualizations.

For e-commerce stores and online retailers, technical optimizations, strategic internal links within blog content, and other on-site changes, can help direct PageRank traffic to the most important landing pages on ecommerce sites, improving their overall keyword rankings and traffic. By using internal links to spread PageRank more strategically, ecommerce websites can see immediate improvements in rankings for any particular keyword with your highest-value pages.

High-value SEO Optimized, Thought-leadership Content Creation

Online retailers can improve their rankings, organic traffic, and revenue through high-quality content strategy. Blog content and long-form landing pages are a great way for e-commerce brands to improve their topical authority, depth, and overall reputation. Content strategy is also important for targeting long tail keywords and increasing market share.. Search engine crawlers respond well to quality-content signals that project expertise and authority like long-form content and original research,

Sites with long-form, in-depth content that incorporates rich media and interactive elements are more likely to rank, accumulate backlinks, and have strong social media signals. It’s a good idea to ensure that your ecommerce site avoids the thin content typical of multiple product pages and offers valuable, interactive landing pages and blog content. This kind of content marketing strategy keeps your users engaged and well-informed on your products and services until they are ready to make a purchase.

A strong content strategy also helps improve the overall SEO of your website because more users will engage with your content, link to it on their own publications, or share that great content with others across their social media channels. If your website pursues and offsite link building strategy, that long-form content will also be great for earning new links from reputable websites. Look to our link building ebook to learn more about some of the best ways to use content marketing to earn backlinks for your ecommerce brand.

Top-tier Backlinks Secured from PR Campaign

With every campaign, we set a minimum backlink target to reach. If a campaign goes viral, you won’t pay more than the maximum agreed-upon amount. We keep things simple. The core of digital PR lies in strengthening websites’ backlink profile. Through content & online PR campaigns, we’ll secure you high-quality and relevant links.

Clear communication throughout the process. Reports tailored to match your digital PR goals.